30 UGC Video Ideas for E-commerce Brands That Convert

January 14, 2026
5 min read

Why UGC Videos Work

UGC videos outperform traditional ads with 92% consumer trust, 5x higher conversions, and 63% lower acquisition costs.

Product Demo Videos (1-10)

1. Unboxing

Hook: Wait until you see what came in the mail

2. Before & After

Hook: I cannot believe this is the same

3. Product Comparison

Hook: Tried 5 different products

4. Tutorial

Hook: Exactly how I use this

5. Get Ready With Me

Hook: Come get ready with me

Testimonials (11-20)

11. Worth It Review

Address price, explain value

12. Long-Term Review

After 3 months of use

13. I Was Skeptical

Start with doubt, end surprised

Lifestyle Videos (21-30)

21. Aesthetic Showcase

Beautiful styled shots

22. Outfit Builder

Product as part of complete look

23. Trend Connection

Tie to viral moments

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#ugc#video ideas#ecommerce#marketing

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